Email Marketing Averages 43 to 1 ROI – Seriously
Return on investment. Pretty important statistic for, well, just about everybody. These days especially we all need to keep track of what we spend and what we get out of it. In 2009 email marketing...
View ArticleKeeping ROI Sky-High! Tip #1
Learn From the Past That one message barely get opened? Think about what you could change in the subject line to get a better open rate. Get a really great click through rate on one particular...
View ArticleKeeping ROI Sky-High! Tip #2
Keep Doing What You’re Doing Staying consistent is extremely important in email marketing. You want your customers to know who you are, what your selling and when to expect your messages. It’s great...
View ArticleKeeping ROI Sky-High! Tip #3
Ramp It Up According to the DMA marketers will only spend about $700 million in email advertising this year, compared to the more than $12 billion marketers are expected to put into internet search...
View ArticleAn Email Marketing State of Mind
Your perception of email marketing will determine the success of your email campaigns and how they impact your business. Too many people view email marketing as an expense or obligation. As a result,...
View Article4 Ways Email Marketing is Like Going to the Gym
Welcome to January- and time to start fulfilling those New Year’s resolutions! It’s no surprise that the gyms are packed as it seems everyone has some sort of goal to get in shape or be healthier in...
View ArticleEmail Marketing Tip #36: Bringing New Subscribers Up to Speed
As we mentioned in last week’s tip, failing to acknowledge your new subscribers is bad business. If your subscribers have put forth the effort to sign up for your newsletter, the least that you can do...
View ArticleOffering the Right Incentives
Let’s face it; email marketers love incentives… and why wouldn’t we? With all of the email flying around, it’s difficult to convince people that they need to sign up for yet another email list....
View ArticlePreaching to the Converted: Increasing Revenue Through Your Current Customers
Your online programs are designed to capture, qualify and convert prospects. You bring in new customers daily, and with each mailing gather more data about your site visitors’ click habits and...
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